IDEACT Avocats assisted the founders of Datashake in connection with the entry of Initiative & Finance PME IV, managed by Initiative & Finance, as a minority shareholder, as part of a competitive process conducted with Amala Partners.
Founded in 2019 by Rémy Bendayan and Anthony Chelly, Datashake is an online marketing agency (SEA/SMA) that is now accelerating the deployment of its GEO (Generative Engine Optimization) solutions, i.e., optimization for LLMs, while exploring opportunities for external growth.
Team involved: Maud PARTOUCHE – Marie-Sarah PERONNET